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Advocates for Health in Minnesota try to save lives — one outdoor AED at a time

Founders of Advocates for Health Rich Feneis and Joel Fogel have installed outdoor AEDs across western Minnesota, with more on the way.

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Curt Hein, left, from Willmar Public Works, talks Thursday, July 11, 2024, with Jay Pitonyak, of the nonprofit Advocates for Health, about the wiring for the protective outdoor cabinet housing an automated external defibrillator. The device used to shock a heart back to normal rhythm was installed that day near the four-season shelter at Robbins Island Regional Park in Willmar.
Leo Pomerenke / West Central Tribune

WILLMAR — Rich Feneis has a litany of stories about someone’s life being saved by an automated external defibrillator.

One such story involved his brother, Bob Feneis, and his friend, Marv Erickson, in 2016. Both were volunteering at Hazeltine National Golf Club in Chaska, Minnesota, during the Ryder Cup.

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As the two were walking down a trail, Erickson stopped talking and fell over, going into sudden cardiac arrest.

“It’s like somebody turns off an electric switch,” said Rich Feneis.

Thankfully, paramedics were there just in time with an AED.

“It ended up saving his life,” said Feneis. “Now he’s back golfing, and he got to see his daughter have their grandchild. I mean, what a change.”

There’s a reason why Rich Feneis has stories like this. They’re common ever since he and his longtime friend Joel Vogel started Advocates for Health, a nonprofit organization whose mission is to make AEDs accessible in as many communities as possible.

Vogel started volunteering for heart health organizations after he suffered a heart attack in 2004. He started a golf tournament in 2010 to raise money for AEDs, which inspired Feneis to approach Vogel to start the nonprofit.

What is an AED?

An automated external defibrillator shocks a heart back to normal rhythm for those experiencing cardiac arrest.

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They’re important, lifesaving and very expensive.

Most paramedics have AEDs on hand, but in some communities, waiting for paramedics isn’t a viable option.

“Where I live in Pine Point (Minnesota), EMS response time is 30 minutes,” Feneis said. “If somebody goes into sudden cardiac arrest, you’ve got to do something within the first 10 minutes or they just won’t survive.”

Sudden cardiac arrests can be much more lethal than something like a heart attack, according to Feneis.

"A heart attack is a plumbing problem, a sudden cardiac arrest is an electrical problem," he said. "The survival rate from a heart attack is 90%. Sudden cardiac arrest, if you don't have an AED, your chance of survival is less than 5%. And yet, if you have an AED, it's 75% to 85%. That's why they're so important."

Feneis added that sudden cardiac arrests aren't just for old people.

“(About) 370,000 people a year die of sudden cardiac arrest just in the United States, and 23,000 of them are kids 18 and under,” he said. "We've seen every age group. Sudden cardiac arrests doesn't discriminate."

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That’s why having AEDs in public places is so important in the eyes of Vogel and Feneis.

Storing outdoor AEDs

Vogel and Feneis both started their work in 2018 with the Pilot Program, which supplied AED cabinets in local parks around Stearns County. After the program, the two officially founded the organization in 2019.

An AED can’t be stored in areas where temperatures get below freezing, According to for an AED to be available outdoors, it costs $6,605 for the outdoor cabinet, $895 for the AED itself and $600 a year for annual maintenance costs plus electricity.

For such an important life-saving device, the cost can be covered by donations from the public, local businesses, service clubs and more.

Their work doesn’t stop there. Four years ago, Stearns County became the first county in the state to map AEDs for 911 callers with help from Advocates for Health. This provides 911 operators rapid information they can relay to the callers about the closest AED to them.

“It’s been a phenomenal success,” said Bob Knutson of Advocates for Health.

Since then, the project has expanded into Kandiyohi and Meeker counties, with more on the way.

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Yet Feneis emphasized that the education to use an AED “is just as important as getting the product out there.”

Spreading the word

Knutson, from Spicer, knows people who buy an AED but aren’t curious enough to know how to use it. It can be frustrating, he says.

“I know people that don’t want to come to the (AED) meeting. They don’t care,” he said. “‘Oh, we bought the machine, that’s good enough.’ No, it’s not. You gotta know how to use it.”

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AED training is done across Minnesota high schools. Students are required to have CPR and AED education before graduating, one of 41 states to do so.

Advocates for Health also holds classes for those who need AED education across the state.

Social media has been great for getting the word out, according to Feneis, but spokespeople have been an enormous help to the organization.

Caitlin Gilk won a gold award for the Girl Scouts thanks to her efforts helping Advocates for Health, raising $22,000 for the devices in the Paynesville area.

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"She installed over 160 AEDs in Stearns County alone," Knutson said. "She's just incredible."

2024 Miss Minnesota Emily Schumacher has also been helpful to the organization as well, raising money for the organization and is set to make an appearance at this year’s golf tournament.

“She wants to be an open heart surgeon,” Feneis said. “She teaches CPR and AED classes in Rochester, so this is very important to her.”

Saving lives

On July 11, Bob Knutson oversaw another outdoor AED installed, this time at Robbins Island Park in Willmar, a week before the start of the Rockin' Robbins concert series.

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Bob Knutson, left, helps carry an outdoor AED cabinet with Jay Pitonyak during the installation of the device Thursday, July 11, 2024, near the four-season shelter at Robbins Island Regional Park in Willmar.
Leo Pomerenke / West Central Tribune

Members of the Rotary Club of Willmar, Willmar city staff, Advocates for Health volunteers and other members of the community helped or witnessed the installation.

"It's very important to me because it saved my life," said Tim Rehn of Willmar.

Rehn was playing in an adult hockey league in December 2023 when he at the Willmar Civic Center. Quick-thinking retired emergency medical technician Heather Coleman grabbed an AED at the rink and used it on him, which ended up saving his life.

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Stories like that are inspiring, but in Rehn's case, Coleman knew what the AED was and how to use it.

For Knutson, Feneis and the rest of Advocates for Health, educating the public is just as important as getting AEDs out there.

“We’re just trying to make people aware,” said Knutson. “From 10 years old to 100 years old.”

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The group that took part in the installation of an outdoor AED at Robbins Island Park in Willmar, Minnesota, on July 11, 2024, is shown. Front, from left, are Tim Rehn and Sara Carlson. Middle, from left, are Curt Hein, Jennifer Benson, Mike Gramm and Jesse Schweiss. Back from left are Daryl Turnquist, Bob Knutson, Brandon Zumwalt and James Miller.
Leo Pomerenke / West Central Tribune

Leo Pomerenke is a sports reporter with the Bemidji Pioneer. He can be reached via email at lpomerenke@bemidjipioneer.com or by calling .
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