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Mississippi River excursion signs are a hit for paddlers

The signs installed by the Mississippi Headwaters Board generated $61,000 to local economies in 2024, according to estimates by the board.

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There are 15 routes along the Mississippi River that are currently mapped out by excursion signs thanks to an initiative by the Mississippi Headwaters Board. The board is planning to add three more this year: near Crosby, Brainerd and Cohasset.
FNS file photo

For paddlers looking for routes along the Mississippi River, the Mississippi Headwaters Board now has them covered.

The board is putting up signs guiding paddlers on routes along the Mississippi River across eight counties in northern Minnesota. The excursion signs are put on river accesses and detail where the route leads to, the history of the area around the river, safety reminders and more. Paddlers can see where the routes are by visiting

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“I noticed there's a lot of kayaking going on (the Mississippi River),” said Executive Director Tim Terrill. “So I was like, well, how can we get something useful and promote something useful that people could use?”

That’s where the signs come in, which were first put up in 2019. There are 15 routes along the river that are currently mapped out by excursion signs. The board is planning to add three more this year: near Crosby, Brainerd and Cohasset.

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This excursion sign by a Bemidji-area Mississippi River access is one of 15 installed by the Mississippi Headwaters Board, which shows a map of where the route leads to on the river, the history of the area around the river and safety reminders.
Leo Pomerenke / Bemidji Pioneer

“I really wanted to connect and make something that the people could enjoy,” Terrill said. “It really exceeded my expectations.”

The signs guide paddlers on routes that range from around three to five hours long. For those who don’t know the area, there’s a QR code that visitors can scan that will bring up a map on their phone that they can follow paddlers as they go downstream.

“Once you scan that QR code, it will follow you down the river like Google Maps,” he said. “And you don't need cell phone service.”

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A map that guides paddlers on a 7-mile route on the Mississippi River. The QR code in the corner can download the map to a visitor's phone and can navigate them on the river without cell phone service.
Leo Pomerenke / Bemidji Pioneer

The board estimates that the paddling routes generated $61,000 to local economies in 2024, using estimates from QR code data, doubling the total in 2022 and 2023. The board assumed each person who scanned the QR code spent $40 on gas, food or other essentials to come up with their estimate.

The board also runs events called “resourcetainment,” in which participants paddle down the river and have a social hour afterward.

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Three scheduled events are planned for this summer:

  • Aitkin Paddle Your Glass Off: Set for 9 a.m. to 1 p.m. on June 14 in Aitkin, paddlers will take a route down the river and enjoy music, craft beer and games afterward.
  • Paddle & Pint: Set for 9 a.m. to 1 p.m. on July 12, in Cohasset, paddlers will park at the end of the route, and a party bus will shuttle them to the beginning of the route. Afterward, folks will eat at Bear Ridge Pizza in Cohasset.
  • Mississippi History Paddling Excursion: Paddlers will stop at certain historical areas along the river in Brainerd from 2:30 to 5 p.m. on Aug. 9.

“People are really liking the events,” Terrill said. “When you give it a snappy name like ‘resourcetainment,’ everybody’s like, 'Oh that’s such a cool idea.’”

The Mississippi Headwaters Board is an organization put together by eight northern Minnesota counties to limit land use along the Mississippi River and to maintain the river’s health and ecosystem, according to their website. Those counties include Beltrami, Hubbard, Cass, Itasca, Clearwater, Aitkin, Crow Wing and Morrison.

Another part of their mission is to promote recreation on the river, which Terrill is very passionate about. With the excursion signs project, he’s excited to see its popularity so far.

“These signs help bring about awareness, education, but they just take away all the unknown factors,” he said. “It gets people on the river, and once you're on the river, you wanna protect it.”

Leo Pomerenke is a sports reporter with the Bemidji Pioneer. He can be reached via email at lpomerenke@bemidjipioneer.com or by calling .
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