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Rubado column: Where does ‘up north’ begin? Spoiler, it’s Brainerd

Even though this column is very much written in jest, I’m here to burst your bubble. While Brainerd is smack dab in the middle of the state, it’s very much “up north.”

Jared Rubado 2024.jpg
Jared Rubado

Plenty of wrong opinions are shared on the internet every single day.

Over time, I’ve learned to let most of them go and let people believe the wrong things they believe. But one opinion that’s circulated on Twitter for the better part of a week has gone too far.

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A user by the name of took to the social media streets to claim Brainerd should not be considered “up north.” His discussion about the geographical logistics of Minnesota garnered over 675,000 impressions, which later sparked a debate about the “up north” vibe.

What transpired was a myriad of people claiming that not only Brainerd but also places like Detroit Lakes, Moorhead and Alexandria, should be exempt.

Luckily for the ill-informed people agreeing with this notion, there are few more qualified to speak on this than me — someone who was raised in Brainerd before moving to Alexandria, Detroit Lakes and Bemidji.

Even though this column is very much written in jest, I’m here to burst your bubble. While Brainerd is smack dab in the middle of the state, it’s very much “up north.”

For starters, we need to quantify what “up north” actually is. The discussion begins in the Metro area, the most populated hub in Minnesota. The phrase “up north” is in relation to weekend travelers getting out of the Twin Cities, primarily to indulge in lake, cabin and resort life in greater Minnesota.

The original tweet claimed places like Ely, Grand Rapids, Tofte and Hibbing all qualify, and that’s correct, and it’s more correct than saying Brainerd is “up north.” But if I tell you I’m driving two-plus hours straight up the state to a lake destination, you would call that “up north” every single time regardless of the destination.

From the cultural perspective, the small-town feel you can find near the Canadian border and on the iron range can also be found in the neighboring areas around Brainerd — Crosby, Aitkin, Pequot Lakes and Pillager. If we were limiting the discussion of “up north” to that specific small-town feel, we must disqualify not only Brainerd but also Detroit Lakes, Moorhead, Alexandria, Duluth and Bemidji.

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But that’s also ridiculous because saying Bemidji and Duluth aren’t “up north” is like saying I’m going to grow a full head of hair by 2025. It’s just not happening.

So where do we draw the line of what qualifies as “up north?” Again, it’s based on feel.

There are qualities that make each of these larger areas in greater Minnesota unique. But, for the most part, Minnesota’s summer vacation cities offer comparable ways of living.

Brainerd is a lake town filled with good golf courses, better restaurants and a plethora of avenues for city-living tourists to soak up during the summer. The population doubles, the traffic is headache-inducing and local businesses boom.

Does that sound familiar?

If so, it’s probably because you get that same vibe in Bemidji or the other aforementioned towns. And in a technical sense, it’s utterly ridiculous to disregard a gigantic portion of the 218 area code from its “up north” counterparts.

Here’s the most logical way to structure the regions of Minnesota: Anything below Lakeville is southern. From Lakeville up to St. Cloud should be considered central, while everything above St. Cloud should be deemed “up north.” Moorhead is basically Fargo, N.D., and Superior, W.I., is essentially Duluth.

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I can’t find the tweet (thanks, Elon), but the best descriptor I heard for Brainerd is it’s the gateway to “up north.”

Trying to gatekeep Brainerd from “up north” living is a head-scratcher to me, especially when the bare minimum amount of logical reasoning points in my favor.

If living in a log cabin, getting your heat from a stove and your water from the river is the only way to spend a weekend “up north,” then we’ve lost the plot. But Brainerd — along with Bemidji, Detroit Lakes, Alexandria and Duluth — are summer tourist towns.

It’s what they are and always will be. You can’t separate them.

Jared Rubado took over as sports editor at the Bemidji Pioneer in February 2023 after working as a sports reporter at the Alexandria Echo Press and sports editor of the Detroit Lakes Tribune, Perham Focus and Wadena Pioneer Journal newspaper group.

He graduated from Augustana University in 2018 with journalism and sports management degrees.

You can reach Jared at jrubado@bemidjipioneer.com or (218) 316-2613. Follow him on Twitter at
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