Sponsored By
An organization or individual has paid for the creation of this work but did not approve or review it.

ADVERTISEMENT

ADVERTISEMENT

Hope and (auto) renewal: Whatever you do, don't click this

From the "11 CDs for one penny!" marketing of the Columbia House Record Club to today's slick "Just click to subscribe" trickery, columnist Tammy Swift struggles to navigate the complex world of auto-renewals, free trial periods and digital subscriptions.

Tammy Swift online column sig revised 3-16-21.jpg

FARGO — Oh, how I miss those days.

How I long for the old days, when the only subscription I had was .

ADVERTISEMENT

You resubscribed once a year, usually because the magazine was stuffed with irritating little cards that said: “Uh-oh! It’s your last issue! If you really want to find out how to make your own acid-washed prom dress, resubscribe today!”

That was it. There was no such thing as auto-subscribe. You placed a check (Kids: For definition, see page 3,186 of “Boomer Handbook”) in an envelope, took a 20-cent stamp (see page 1,327 of aforementioned handbook) from your mom’s pocketbook and mailed it (see page 1,341) to someplace like Flushing, N.Y.

Lo and behold, four weeks later, the first issue of your new subscription would arrive, bulging with perfume samples for , stories on how to rock a rockabilly mullet and in-depth articles titled, “Five fun facts about dreamy Kurt Cameron!”

They lured you in with an offer that seemed too good to refuse: Pay just a penny and get 11 tapes, CDs or records. All that was required was that you bought three to five CDs or tapes at regular club prices over the next year.

Each month, your mailbox would fill with irritating Columbia House catalogs. If you couldn’t find a title that looked good to you, you could send in a postcard to the company that told them not to send anything.

Unfortunately, this was all done by snail mail, so you needed to send back the card almost as soon as you got it. And because my 20s weren’t a time in which I bothered with details like, say, opening my mail or paying bills on time, I almost never got the card returned by the deadline.

As a result, I often got saddled with CDs I didn’t want. Columbia House’s business model seemed built on the knowledge that no one would send back their card every month, so then they could unload titles from r or “The London Symphony Orchestra Plays Right Said Fred’s Biggest Hit(s).”

ADVERTISEMENT

But that subscription model paled in comparison to

Now all it requires is to click a link — sometimes accidentally — to find out you’ve spent the last four months paying for a GrubDashDudes food-delivery service that you have never used or are inexplicably tied to a three-year digital subscription to Guns and Tattoos magazine.

But the worst are those shiny “Get one month free!” offers on streaming channels. As a woman with questionable sales resistance and a limitless thirst for bad TV, I’ve been known to click that little button for “Free Starz” or “Free Premium Peacock,” so I can watch something educational and life-affirming like “The Seedy Underbelly of TV's Beloved 'Facts of Life,'” or “Whatever Happened to Pauly Shore?”

I’ll even place an e-minder in my phone to cancel the subscription before the free period expires. But because it gets lost amid my dozens of reminders to make a Klarna payment or “Wear hard pants: You’re seeing actual people today,” I often forget.

Then, when I finally track down the email to cancel a subscription (printed in white, agate type at the very bottom of its “Investor Relations” page), I receive an email that says: “We’re sorry to see you go. As you subscribed for our three-year service, feel free to enjoy our Grandmas with Road Rage channel until June 30, 2025.”

I realize there are and even cancel them for you. In a sick twist of fate, these apps also require a subscription.

Ugh. Now those subscription cards don't seem half bad.

For 35 years, Tammy Swift has shared all stages of her life through a weekly personal column. Her first “real world” job involved founding and running the Bismarck Tribune’s Dickinson bureau from her apartment. She has worked at The Forum four different times, during which she’s produced everything from food stories and movie reviews to breaking news and business stories. Her work has won awards from the Minnesota and North Dakota Newspaper Associations, the Society for Professional Journalists and the Dakotas Associated Press Managing Editors News Contest. As a business reporter, she gravitates toward personality profiles, cottage industry stories, small-town business features or anything quirky. She can be reached at tswift@forumcomm.com.
What To Read Next
Get Local

ADVERTISEMENT